Made by Next to Kin · Regina

A family behind
every little tag.

Indigo KinTag begins with a familiar feeling: wanting the people you love to have a way to reach you when they need help.

The family behind Next to Kin — two parents and their two young children, outdoors in tall grass at golden hour.
Why we began

A moment in a crowd.

Next to Kin began after Thom Hamilton lost sight of his son in a stadium crowd. It raised a practical question: if someone found him, how would they know who to call?

Every Indigo KinTag is made by our family in Regina—designed, programmed, packed and mailed by the people who answer your email. When you have a question, you’re talking to us.

A tag cannot prevent someone becoming separated. It gives a helper who is already there a simple next step: open the contact page and reach the family.

Piper, smiling
Why we built this

This is Piper.

My niece — and part of the reason the Indigo KinTag exists. Watching my sister carry the fear that comes with loving someone who depends on others to help her get found is what turned this from an idea into something we had to build.

— Thom Hamilton, founder of Next to Kin

A little otter. A very real purpose.

Kin brings warmth and playfulness to the website. The tag has a practical job: make the contact details you choose easier for a helper to find.